Media Kit
For advertisements and demographics
click here
 
 Current Advertisers

List of the sponsors

 Publisher's Letter
Some Thoughts about Golf
 
 Assembly Lines
Y2K Thoughts: To Look Forward, You Have to Look Back!
 
 Electronic Trends
Area Array Package I/O Pitch Will Continue to Decline
 
 Small Talk
Is Flip-Chip a Case of the Right Technology Before Its Time?
 
 Wafer - Level Watch

`One-Size-Fits-All' Thinking Must Change for Wafer Level

 
 Harvey Miller's Notebook
It's a New Market Phase for Flex-Based Semiconductor Packages
 
 On Test
Test Process Choices Influence Cost, Throughput and ATE Design
 
 Industry News
Get Higher Yields or Your Money Back!
Merger of AMT, Hana Creates $300 Million Company
People in The News
Company News
Calendar of Events
 
 Features
The Bandwagon Starts to Roll for Lead-Free Electronics
A Primer on Lead-Free Solder
Lead - Free Chip-Scale Soldering of Packages
A Period of Adjustment
An Expert Looks at the Issues™
Integrated Assembly and Strip Test of Chip-Scale Packages
Dispensing Equipment: Getting Smarter and More Automated
Are Chip-Scale Packages and Known-Good Die Competitors or Teammates?
Site Synergy and Short Cycle Times Drive Advanced Packaging in Europe
 
 Contacts
Industry Contacts
 
 Opinion
As Device Complexity Increases, Final Test Grows in Importance
 
 Patents
Patent Employs Modified TAB Technology to Produce CSPs
 
 Tools & Technologies
Dynacraft Offers Low-Cost CSP Leadframe and more
 
 Archives
2000
Jan-Feb Mar-Apr May-June
July-Aug Sept-Oct Nov-Dec
1999
Jan-Feb Mar-Apr May-June
July-Aug Sept-Oct Nov-Dec
1998
  Mar-Apr May-June
July-Aug Sept-Oct Nov-Dec

  Subscription
Free U.S. Subscription Form


 
 
An Independent Journal Dedicated to the Advancement of Chip - Scale Electronics
March - April 2000

Email the editor

  Some Thoughts about Golf

I planned to write about the need to get the lead out of electronics manufacturing. However, that topic will be addressed more eloquently by experts writing in this issue.

Instead, I'm going to talk about my golf game.

Standing at the 7th hole of Saddle Creek, mano-a-mano with just a nine iron, a tiny white sphere and miles of rolling hills, you get to thinking. Are my feet spread too wide apart? Do I have the right iron? Or should I use a 7 wood with a little more "oomph"?

And hopefully, is this my day to achieve a hole-in-one?

Golf is a game of variables, a game of tradeoffs. If I smack the ball too hard, it will go too far. Too lightly and it won't go far enough. Hit the ball too far to the left and I may crown an innocent foursome!

Pondering these issues brought me immediately back to the lead problem. We've known for hundreds of years that lead was a deadly poisonous substance, yet that didn't stop us from using it for hundreds of products.

On the South side of Chicago, near where I grew up, it was not uncommon to hear about children getting violently sick, or dying, from eating paint chips from a lead-based paint.

We used to point with pride to electronics, and particularly semiconductor manufacturing, as "clean, green industries." We were proud that we didn't pour ugly black smoke into the environment, like the steel mills in Pittsburgh or Altoona.

At the same time we gave lip service to the environment, our semiconductor fabs were polluting the ground water. This is the same water that we drink. Remember the Superfund sites? These are areas beneath semiconductor makers where the ground is so polluted that hundreds of millions of dollars must be used to clean them up.

An example? Certainly, how about the most illustrious member of the chip-making community, the original Fairchild Semiconductor fab, in Mountain View, Calif. Or Raytheon Semiconductor, also in Mountain View, where I once worked. Both, along with most of the chip makers in Silicon Valley, have their own Superfund sites.

It's going to be painful, initially, to stop using lead for so much of electronics. Most change usually is. But the time to start is now, without taking our lead from Japan and Europe.

Bouquets to the IPC, one of the most pro-active groups acting on the lead issue in the U.S., although not the only one. I welcome your thoughts on this critical issue.

Gene Selven
Publisher

 
 
  Copyright (C) 2000