Beyond that, however, a week in the (near) wilderness provided me with some time to reflect on the progress of Chip Scale Review. We have accomplished much in our first millennium year: We have reinforced the magazine's leadership position in the chip-scale electronics and wafer-level packaging world. We have expanded our editorial coverage of flip-chip (by popular demand). And we continue to set the quality precedent in each issue by including detailed directories-not just names and addresses-of the key providers of the equipment and materials that we feature. Additionally, we have increased our circulation to include the distribution of extra copies at all of the major SEMI-sponsored shows. While-it's true-you won't see us at every show, you will see us at every show that's important to our readers and our advertisers! And we will provide editorial coverage of every show that's significant to the chip-scale electronics market. On that subject, you'll see a story in this issue's news section about the Taiwan Semiconductor Day program held recently in Silicon Valley. You probably won't see a story about this event in our competitors' publications, but Editor Ron Iscoff and I were there to cover this important event. Being the only packaging magazine headquartered in Silicon Valley, continues to offer advantages for you, our readers. As we announced last issue, we're increasing our frequency to eight times next year, to keep pace with the growth of this market. If you'd like a preview, our complete editorial calendar is available on our website, www.ChipScaleReview.com. Our media kit for 2001 is also now available, both on the Web and via mail. Just let me know if you'd like a copy. Beginning with the last issue, you probably noticed the small numbers at the bottom (or sometimes the top) of each ad. These online reader service numbers offer a quick and convenient way to get more info fast online. Try it and tell me what you think. We have more good things in store for you soon, whether you're an advertiser or a reader. Please drop me a line at gselven@aol.com with your reflections, comments, criticisms or fish stories. (Local fishing recommendations are always welcome, too!)
Gene Selven, Publisher
|
I just returned from a weeklong fishing trip to Ketchikan, Alaska. The weather was bad and the fishing was not much better (although I did catch several Coho salmon and a 54-pound halibut!).
